Pig - The Sage Pig 7 chakra heat pack
Dragon - Trident the Angel Number Dragon
Snake - Karma the weighted Kundalini Snake
Cats - Astraea & Kamari the Weighted Moonology Heat Packs
Jewellery
Essential Oil Jewellery
About Us
At Sage Pig Co, we inspire self-care through plushies, jewelry, and sensory toys for healing.
About Us
At Sage Pig Co, we inspire self-care through plushies, jewelry, and sensory toys for healing.
MISSION
Sage Pig offers soul-deep comfort through plush companions, that act as spirit guides for emotional and intuitive healing.
VISION
To bring our plushie companions and spiritual support to every corner of the world, making healing accessible, comforting, and just a click away for anyone who needs it.
A Sage Pig Story
In Chinese culture, pigs symbolise prosperity and generosity. Growing up, Amelie loved myths and legends, especially one in particular about how demons begged for redemption and were returned to Earth as pigs, though cursed to never look upon the heavens. This story stuck with her. For years, Amelie felt like a victim, weighed down by trauma and scars nobody else could see, the waters were muddy and hope only hurt. But through discovering spirituality and it opening the door to self-healing, she chose to look up and take ownership of her journey. Sage Pig was born from that second chance. Our products are powerful. Both a hand to hold and a reminder you are not broken, you are becoming. Amelie didn’t have this on her journey when she needed it, so now, with her beautiful mum Zoe, they have created a brand that is comfort for the soul. A second chance for you to honour where you’ve been without shame, and trust where you’re going, all with a fluffy arm around your shoulder, and a hand to hold along the way.
22/2/22 – we started Sage Pig Collection.
February 2022 – we started doing markets starting at Glebe.
April 2022 – we started doing gem shows and making more money. I also finished my psychic certification.
June–Dec 2022 – we continued doing markets and gem shows as much as possible while also working part time.
Building Momentum
February 2023 – I finished my yoga certification and started designing The Sage Pig.
April 2023 – we did our first big Sydney Royal Easter Show!! This was the coolest and most chaotic 2 weeks where we brought out The Sage Pig plushie to the market. And people loved us or were confused.
June 2023 – we started applying to more markets and trying everything to get our brand out there, people loved how unique we were.
Recognition Arrives
July 2023 – we started following a night market around Sydney and other parts of NSW, doing really well.
August 2023 – after applying for an award we got an email saying we were a finalist!!! Booked a flight to Queensland with the hopes of not even winning but meeting other business owners and asking for advice.
September 2023 – we hopped on a flight and got to the event WINNING BEST PRODUCT OF THE YEAR!!!! We were in shock but people loved Sage Pig.
October 2023 – after a few markets raving about our new achievements I hopped on another flight, this time to Bali to learn more from professionals at a business retreat. I met other beautiful women who are bringing their business ideas to life.
November 2023 – we went to our first festival and had a blast with other spiritual people on their healing journey. We met Ali Skiba and danced till the sun came up!
December 2023 – after a year of crazy achievements and growth I surprised my parents with our puppy Phoenix (an American bulldog full of love and energy). I wanted something to show how our hard work paid off and how proud I was of us for how far we’ve come.
Expanding Horizons
January 2024 – we had a break after a full year of work and booked a flight to China for a big sourcing trip to find new manufacturers for jewellery and crystals, and check on our plushie manufacturer for our new plushie release.
February 2024 – we came home with Trident the dragon plushie and released him for Chinese New Year! Did our first pop up in Castle Towers and people loved it. We also donated 20 plushies to the Westmead Children’s Hospital for kids in CPU or emergency care.
March 2024 – we did our first Mind Body Spirit festival selling only plushies with our friend Peter (crystal society). We also did our first Camden Show which was a huge success. We came home and got ready for our 2nd Sydney Royal Easter Show. After last year we upped our game, setup, products, everything we could do better and we smashed it.
April 2024 – I went back to Bali for a well deserved holiday and while I was there became a Sydney small business championship finalist.
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May 2024 – we continued doing any event, market, or festival to grow our brand and applied for Shark Tank (we didn’t get in, but we’ll keep trying).
June 2024 – we started doing Supanova, OzComicon and Collectorcon, making lots of new fans and friends.
Growth and New Ideas
July 2024 – we did our first Medieval Fair Winterfest, our best event of the year, beating the Easter Show by a mile. We sold out of stock and had so much fun dressing up.
August 2024 – we started networking with founders and did our first wholesale show in Melbourne (which failed miserably, but we learnt a lot!).
September 2024 – we met Zoe Marshall and I made an episode with her now on Apple Podcasts.
October 2024 – our first bush doof where we met Sofia Ligeros (Aunty Sofia) and had such a good time partying, even with 70km winds and no showers.
November 2024 – I started designing 3 new plushies: the Moonology twin cats and Karma the Kundalini snake. Still doing as many markets and events as possible.
December 2024 – another well deserved break while deciding and creating new releases for our plushies.
Challenges and Big Wins
February 2025 – we started back at markets and did another pop up in Castle Towers with our new display cabinets. We released 3 new plushies and people couldn’t wait to get their hands on them.
March 2025 – with our new semi-permanent pop up we kept learning and networking, and started training staff to help us. We ended the month smashing it again at Camden Show.
April 2025 – OUR BEST AND MOST CHAOTIC EASTER SHOW! I ended up in hospital with a virus and a hole in my lung as the show started. After almost a week in hospital I came back and kept going, and we were flooded with people every day. It was insane and we are so grateful for the support.
May 2025 – we went back to markets at Castle Towers and started our rebrand/branding with RIVYL – a huge step in the Sage Pig story.
June 2025 – continued with bigger events, took a break for body, mind, and soul, then came back stronger.
Rebrand and Scaling
July 2025 – our 2nd Winterfest. We doubled our stall, sold out, and smashed it. We also did our first Mind Body Spirit on our own and smashed it. We started running ads on Meta, packing 10+ orders a day.
August 2025 – we came back from China with new stock, did gem shows and Collectorcons, and kept building our new online store and ads to grow.
Meet Us
Meet the passionate mother-daughter duo behind Sage Pig Co
WHAT EVERYONE IS SAYING
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Behind the Scenes
Behind the scenes at Sage Pig, every plush, crystal, and keepsake is lovingly crafted with intention, care, and a deep understanding of the healing journey.
WHERE TO FIND US NEXT?
Come say hi in person. Here's where we'll be popping up with comfort, magic, and hugs you can hold.
DATE
Sat 10 Feb 2024
LOCATION
Sydney, Australia
places to meet us in person
Connect with Sage Pig on Instagram
